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"SMAC" is the a acronym for Social, mobile, analytics & cloud the four pillars of the fifth wave of technology as defined by  Cognizant Technology the  Teaneck, New Jersey headquartered ITES company (NASDAQ Symbol : CTSH). SMAC will change the customer dialogue by leveraging on the collective strength of the Social Media Network, Mobile devices, Analytics driven by Big Data solutions and Cloud Computing as the underlying backbone of affordable and reliable engine for computation.  Let us look at each of these components and their impact on our lives today: 1. Social Media - The Social Media has seen breakneck growth and significant valuation with the winners, we have the four undisputed leaders in this segment Facebook, Twitter, Pinterest  & LinkedIn with competition from Yahoo, Google and Microsoft and another hundred more social media sites of different hues and aspirations.   2. Mobility - The way we handle and process information anytime an...

Today an old friend of mine asked me on my idea of selling SAAS software solutions to a CIO. His contention was since I was a CIO  could I share my perspective of how to go about selling SAAS solutions to CIO's. The CIO The CIO - Chief Information Officer is a busy person, who is more like a juggler who has to make sure that the digital infrastructure and solutions are working like a well oiled machinery for the success of  the business. CIO is a busy person and it is important you have your elevator pitch ready to get your product into his.her eco system. Pitching to the  CIO Will the solution be useful for his business, does it feel a need that a Business has been asking for  a while. If it is a new fad the CIO has no time for your solution. Important for you to map the CIO with the benefits and advantages for your software product. Remembers not more than 7 points .. that is all his attention level, so get the best first. Here goes a suggestion of key points of in...