The fortunes of the glorious mobile telephony and messaging companies RIM the makers of Black Berry (BB) and Nokia the other awesome company are suddenly losing market share and their bottom lines are hurting.
The new stars are Apple and Samsung, what a difference in about two years, the tablet has come to rule and the handheld mobile is also used for telephony and messaging.
The hand held device is today's replacement for the laptop and heralds the end of tired shoulders and still better laptop burns on where the laptop normally rests.
This is truly the demise of messaging and the advent of computing, with the three pieces the cloud computing service provider, the telco who provides the bandwidth and the endpoint device provided by Apple, Samsung and few others who are ready to ride this change into the world of tablets.
The world is changing and what has this to do with the cloud, the power of these tablets are derived from applications from the cloud, the Facebook, Linkedin and the numerous Apple and Android applications available on the cloud.
Apple has become bolder and launched its icloud, what a way to disrupt the way the world computes and entertains itself. Samsung already leverages on the cloud offering from Google.
Apple has tried to restrain Samsung with help from the U.S. courts, the marketing warfare is becoming bitter, the swords are out for battle between Apple and Samsung.
Why should Apple be so worried about Samsung, this is because Samsung has succeeded so well without owning the operating system. Samsung owes its tablet success to the Android operating System and to a significant extent to the cloud applications hosted by Google.
Apple has two adversaries Samsung and Google to fight and to add to its woes there are more applications available in the Android marketplace, Apple understands in the long haul it may lose to the Korean giant Samsung which builds its products itself unlike Apple which is dependent of China .
Apple has to beat the Korean giant Samsung at the earliest to sustain its dominant position.
The next wave of tablet users are not going to be the brand conscious individuals with deep pockets which has been Apple's consumer base, it is going to be users who expect "More for Less" from their devices and investments. This is where Samsung will score over Apple !
This competition will take cloud computing to the next level, with cheaper, faster and better handheld devices from both Apple and Samsung. This heralds a new epoch in evolution of the Cloud.
What is left in this game is the consolidation of the internet bandwith providers on wireless the Verizons and others, the next battle will be in owning this wireless bandwidth which is not finite.
So it is time for better compression technology and better bandwidth utilisation from Telcos, Microsoft has done some innovation in this by using the unused TV bandwidths, but they will need to find the telecom carriers to finally move into this spectrum.
These disruptive changes will leave many great companies like RIM, Nokia and Microsoft gasping for breath, the new leaders will be Apple, Samsung, Google, Amazon, Verizon and many more who have matured in offering cloud computing services and support.
The battle is moving to the next level when the biggies like Dell, HP, IBM & Cisco catch up by acquisitions or launch of new cloud services, this is good news for cloud computing and the customer.
